Hart POP Signage
Hart, part of TTI's family of brands (alongside industry mainstays, Ryobi and Milwaukee), made its debut at Walmart in 2019. The brand offers a wide range of power tools, hand tools, outdoor power equipment, and floor care products designed to cater to the needs of both casual and serious users alike.
HART’s foray into Walmart’s Floor Care department needed to contrast against the established brands like Shark and Bissell that saturated the department. These competitors inundated customers with features, offering little clarity or hierarchy.
To stand out and simplify the shopping experience, I created a clear step-up story that gradually increased the number of features and scale of the signage across HART’s product range, from the opening price point (OPP) to more premium options. This strategy ensured customers could easily find the product that best fit their needs and budget.
HART’s foray into Walmart’s Floor Care department needed to contrast against the established brands like Shark and Bissell that saturated the department. These competitors inundated customers with features, offering little clarity or hierarchy.
