Hart, part of TTI's family of brands (alongside industry mainstays, Ryobi and Milwaukee), made its debut at Walmart in 2019. The brand offers a wide range of power tools, hand tools, outdoor power equipment, and floor care products designed to cater to the needs of both casual and serious users alike.
I was tasked with creating brochures to assist in-store reps in selling our brushless power tool and floor care product lines. The customer demographic was generally unfamiliar with the advantages of brushless motors and one-battery systems, so education was essential.
In each brochure, I kept the educational messaging concise to accommodate quick, mid-aisle reading, allowing the focus to remain on the benefits of each product within the line.
I was tasked with creating brochures to assist in-store reps in selling our brushless power tool and floor care product lines. The customer demographic was generally unfamiliar with the advantages of brushless motors and one-battery systems, so education was essential.