BJU Brand Collateral
About the CLient
Bob Jones University is a private liberal arts university in Greenville, SC. Given the school's controversial past, it was crucial that every touchpoint reinforce the institution’s renewed focus on “Learning, Loving, and Leading.”
Challenge
Solution
Challenge
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Academic Resource Center Signage
Commencement Window Display
Challenge
I was tasked with the creation of a window display for BJU’s 2019 Commencement. For budgetary reasons, the university wanted a dual-purpose design that could also function as messaging for visitors during summer camps and orientations.
Solution
Working within their scope, I designed a flexible solution, that although focused on celebrating the graduates, could be easily repurposed through the removal of outer decals into compelling marketing material featuring various points of university pride.
Financial Aid Brochure
Promotional T-Shirts
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