Hart Outdoor Packaging

Redesigning the packaging for Hart’s outdoor power tool line meant tackling several complex communication issues. With 50+ SKUs, two battery platforms, and a premium sub-brand, stronger visual cues were needed to help customers navigate the product lineup and understand battery compatibility. And with such a broad offering—spanning categories and package sizes—a successful design system needed to be flexible but visually unified, delivering clarity without sacrificing impact.

I was responsible for codifying the new design system, building adaptable templates, and ensuring every package was built to spec. To simplify the shopping experience, we added a "Reason to Be" to each package: a concise, benefit-driven line highlighting the tool’s defining feature. To strengthen our compatibility messaging, we made the background consistent on 40V and 40V Supercharge tools, while secondary elements distinguished product tiers. In-use photography replaced icons to better illustrate features and bring real-world context. And finally, we increased the visibility of key performance numbers—like a blower's CFM or a battery's amp hours. The result is a scalable system that helps customers find the best Hart products for their homes.