Blue 1 Energy Equipment
Brand Refresh & Web Design
As an intern at Drum Creative, I was given the opportunity to develop a rebrand for Blue1 Energy Equipment. Having long been a leader within the fueling equipment industry, Blue1 recently positioned themselves as the one-stop provider of DEF equipment. DEF (or diesel exhaust fluid) is a fueling additive that reduces environmentally harmful emissions from diesel engines.
Blue1’s acquisition of Titan Chemical Transfer Solutions offered an ideal opportunity to approach a rebrand. The previous logomark was cumbersome, but a brand refresh brought about a versatile and unexpected logo/design system, certain to propel the company forward for decades to come.