Bob Jones University
Brand Collateral
Over the course of my two years working in a couple of the in-house design divisions within the university, I was tasked with the creation of a number of pieces used for internal and external marketing. As an aging institution laden with a controversial past, it was crucial for all collateral to astutely affirm the university’s emphasis on “Learning, Loving, and Leading.”
I was tasked with the creation of a graphic display for a series of windows on front campus during BJU’s 2019 Commencement. For budgetary reasons, the university requested that a portion of the installation be left up for marketing purposes during summer camps and orientations rather than producing additional displays. I selected statistics to remain during the summer that demonstrated the school’s success while surrounding commencement-themed decals could be removed after graduation.
