BJU Brand Collateral
Bob Jones University is a private liberal arts university in Greenville, SC. Prevailing against a controversial reputation for nearly a century, it was crucial for their brand that every touchpoint reinforce their renewed focus on “Learning, Loving, and Leading.”
Academic Resource Center Signage
Commencement Window Display
Challenge
I was tasked with the creation of a window display for BJU’s 2019 Commencement. For budgetary reasons, the university wanted a dual-purpose design that could also function as messaging for visitors during summer camps and orientations.
Solution
Working within their scope, I designed a flexible solution, that although focused on celebrating the graduates, could be easily repurposed through the removal of outer decals into compelling marketing material featuring various points of university pride.
Financial Aid Brochure
Promotional T-Shirts
