Eden Juice Bar
Eden Juice Bar is a fictitious organic fruit and vegetable juice bar franchise targeted at health-conscious, white-collar professionals. Featuring bright lighting, white stone, warm woods, and contemporary furniture, this juice bar chain was designed inside and out to rejuvenate and refresh, and it was vital to communicate this through the visual identity.
Taking a nod from its biblical namesake and an emphasis on natural and healthy products, the logo consists of three leaves forming both the letter “E” and a cup of fresh mixed juices. Cutting the corners in the wordmark created a cohesive relationship with the curves in the icon.